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RESEARCH | MACRO SHIFTS
GO TO SECTION
The 2030 Thematic Roadmap (Edition 4) outlines major trends with the potential to impact investment decisions. Based on the expertise of our sector analysts and a wide range of datasets, the Sustainable and Thematic Investing team consider trends in light of their ‘impact’ versus their ‘likelihood’ of occurrence. The result is a clearer view of the horizon, and a greater awareness of both possible problems and opportunities.
Each year, our analysts identify 150 thematic trends that will likely impact society by 2030. In this year’s edition, now in its fourth iteration, our analysts decided it was imperative to examine the roadmap through a human security lens.
The 21st century has seen a convergence of global risks. Natural disasters, conflicts, climate change, resource scarcity and more all threaten human security. In turn, these risks have the potential to harm people’s physical or mental health or threaten their livelihood in some way. This puts pressure on stakeholders, particularly governments, to prioritise domestic resilience or protectionist measures over sustainability or long-term cooperation.
Our analysts’ interpretation of human security can be broadly categorised into six main types: (1) food security, (2) energy security, (3) environmental security, (4) health security, (5) digital security, and (6) economic security.
The World Bank predicts that food insecurity will reach a new high in 2023 due to increased poverty and supply chain problems. Growing public debt and the possibility of a global recession could make food access and availability worse, especially for countries that import food. Issues like higher food prices, lower crop yields and food shortages are becoming more evident. As a result, countries are focusing more on their own food security rather than sustainability.
This is why it makes sense to take a back-to-basics approach that looks at the fundamental drivers of agriculture, like fertilisers and logistics, when considering investable trends.
Fertilisers help address food insecurity by improving nutrition and increasing crop yields. Ways to reduce fertiliser emissions include using alternative feedstocks, and moving from synthetic to bio-based and upcycled fertilisers. Better fertiliser use can also involve improved irrigation, crop rotation, and technologies like precision farming and digital marketplaces.
Logistics such as storage and transportation are important too. With growing trade volumes and food-deficit countries relying more on imports, trade and shipping bottlenecks are becoming more likely. Trade logistics struggle to adapt to geopolitical changes, like the war in Ukraine. Although regional supply chains could help in the long run, a chronic lack of investment in infrastructure causes issues like delivery delays.
Recently, energy security has been viewed in terms of a shift towards renewable energy and improved efficiency, but there are now increased social risks within the energy transition, such as lack of access to energy, energy poverty and climate migration.
According to the IEA, the number of people living without electricity globally increased by 20 million in 2022, reaching an estimated 775 million. The lack of access to affordable clean energy will likely contribute to increased climate migration; a prime example of how energy and environmental security are interlinked.
In response to energy poverty, our analysts see energy storage as an overlooked investment opportunity. Long-duration energy storage (LDES) technologies can play a critical role in the energy transition, giving countries much needed flexibility to integrate intermittent renewables, reduce power price fluctuations and enhance grid stability.
Geopolitical uncertainty has made access to essential raw materials a top priority. These materials are crucial for a fast shift to low-carbon technologies, and demand is expected to rise by 500% by 2050, according to the World Bank. China dominates the mining, refining and processing of these materials. This supply risk has contributed to increased prices, with governments keen to decrease dependency on imports.
In this environment, investable trends like electronic waste recycling takes on a new shine.
Electronic waste contains highly valuable critical resources, including rare earth elements that could be potentially re-used with higher levels of collection and recycling. Managing electronic waste is challenging due to its toxicity and environmental risks. But renewable energy equipment requires more mineral resources, leading to rising demand and prices.
This price trend highlights the need for new technologies to profitably recycle lithium batteries. Updates to battery regulations and the EU's Critical Raw Materials Act could also make trends like electric transportation, circular economy and battery technologies more attractive.
Source: Barclays Research, Swiss Re
Insufficient funding, staff shortages and increasingly complex care needs have led to a social care crisis. In England, the number of social care workers dropped by 50,000 in 20221. This leads to a higher reliance on unpaid care, disproportionately affecting women. Bold policy measures, social protection and improved care infrastructure are needed to address this issue. While humanoid robots and social care technology are growing in countries like Japan and South Korea, adoption in the Western world remains limited.
On the plus side, investable consumer healthcare opportunities are expanding, with growth in wellness, FemTech and digital fitness trends. Mental health and the future of cannabis and psychedelics are gaining attention, as psychedelics show potential in treating conditions like depression, PTSD and anxiety.
InsurTech can address the growing protection gap caused by new risks like extreme weather, cyberattacks and health issues. By using artificial intelligence (AI) and Internet-of-Things (IoT) data, InsurTech can efficiently process claims, evaluate risks and underwrite policies. Added to this year’s edition, InsurTech offers personalised policies, smart contracts and innovative distribution methods. As regulation matures, its impact will increase, leading to more public-private partnerships and reflecting trends like digital ethics, privacy and fintech.
Many countries have enacted regulations specifying where data must reside and local hosting requirements due to the fragmented geopolitical landscape. Governments are concerned about cyberattacks on critical infrastructure and disinformation strategies, while private companies are urged to evaluate their cybersecurity preparedness. Investments in Cybersecurity software are likely to benefit, with a particular bias towards those targeting critical sectors such as energy, healthcare and manufacturing.
Interest in AI has grown due to ChatGPT, a language model chatbot showcasing advancements. This had led to more companies working on similar tools, despite limitations like cost and training data. The impact on jobs and industries is significant, with regulation and misinformation concerns to address. Interest in AI is expected to persist, with multimodal deep learning showing promise as a future area of growth.
Western initiatives to increase domestic semiconductor production have quickened, driven by geopolitical tensions and laws like the US CHIPS and Science Act. However, labour and material shortages complicate planning. The shift in manufacturing and tech advancements support adding Semiconductors 3.0 to the 2030 Thematic Roadmap of trends to watch, with the trend encompassing alternative materials, chiplets, manufacturing techniques, sustainability and regional diversification.
Another new addition to the Roadmap is LegalTech. New trade laws and mandatory due diligence processes are fuelling the rise of human rights accountability. Governments are shifting from soft legal approaches to stronger, more enforceable measures. Laws like the Uyghur Forced Labour Prevention Act in the US and the Child Labour Due Diligence Law in the Netherlands highlight this trend. Increased legal requirements are also likely to lead to increased litigation, which supports the investment case for LegalTec
Creating Edition 4 of the 2030 Thematic Roadmap has proven more challenging than previous editions, as the effects of ongoing geopolitics and the broader weakening of the macroeconomic environment are more pronounced now than in previous years.
To reflect these new challenges (and opportunities), six new trends were added, six trends removed, and the remaining 144 trends were replotted for certain scenarios where domestic resilience could be prioritised ahead of sustainability.
There is also greater emphasis on trends that fall within the Social & Culture paradigm. These include ongoing demographic change such as an ageing population, urbanisation and contemporary societal issues, such as misinformation, obesity and digital influencers.
Ultimately, embracing a human security approach to the 150 trends will offer different perspectives than a one year ago. There will be trade-offs. Some trends will diminish while others grow, and investors may have to pivot in response, but that is the reality in the current macroeconomic backdrop.
Clients can download the full report 2030 Thematic Roadmap: 150 Trends (Edition 4) – Addressing Human Security on Barclays Live.
About the analysts
Hiral Patel
Global Head of Sustainable & Thematic Research
Laia Marin
Assistant Vice President, Sustainable & Thematic Investing Team
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