Regulation Overview

On 3 January 2018, the revised Markets in Financial Instruments Directive (MiFID) and Markets in Financial Instruments Regulation (MiFIR), together "MiFID II", came into force. MiFID II covers investment firms operating in the European Economic Area ('the EEA') and addresses a number of weaknesses identified during the financial crisis. It introduces greater protection for investors and seeks to make financial markets in Europe more resilient, transparent and investor-friendly.

MiFID II introduces a product governance regime where the regulation takes a fresh look at how products are governed from the product development stage through the life of the financial instrument, emphasizing two regulatory concepts:

·        Manufacturers – i.e. investment firms that create, develop, issue and / or design financial instruments.

·        Distributors – i.e. investment firms who offer and/or recommend investment products and services to investors.

The objective of the regime is consumer protection – namely, to ensure that firms, which manufacture and distribute financial instruments, act in the best interests of clients during all stages of the product life cycle.

·        Firms must have a process for approving products based upon the identified needs of a specified target audience (the “Target Market”);

·        Manufacturers of products must provide distributors with sufficient information, including the manufacturer’s view of the Target Market, to enable the distributor to carry out its role of successfully distributing the product, in addition to relevant MiFID suitability and appropriateness criteria.

Barclays Manufacturer Target Market

As a Manufacturer, Barclays must communicate the intended Target Market, Product related high-level information on the approval process and Distribution Strategy to the Product Distributor.

This webpage has been created to host a list of financial instruments manufactured by Barclays with the assigned Target Market and Distribution Strategy.

For Target Market information on Barclays manufactured Retail Structured Products please check https://barxis.barcapint.com/GB/19/en/static/target-market.app or speak to your Barclays Sales Representative.

Distributor feedback or any questions / queries on information on this page should be sent to productgovernance@barclays.com.

Executive summary

Requirement

• Financial Instruments manufactured by Barclays have been approved in line with their target market and distribution strategy as per the MiFID II Product governance regulations. Financial instruments are first approved at a business level committee/forum (including independent functions such as Legal, Compliance and Audit where appropriate).

• The target market we have identified is our theoretical target market, as manufacturer. We do not have direct client contact and in accordance with Article 9(9) MiFID II Delegated Directive, this means that our target market identification is based on our theoretical knowledge and past experience of the product and may not be suitable to all investors within our theoretical target market.

• Persons viewing this webpage have a responsibility to create their own target market which should take into account the type of clients they provide investment services to and their knowledge of their client base to identify their own target market for the product. The theoretical target market should be considered alongside their target market analysis and is distinct from (and does not replace) the suitability or appropriateness requirements owed to individual investors.

• The determination by Barclays of any target market does not constitute any investment advice or personal recommendation in relation to any transaction or any financial instruments. Accordingly, Barclays is under no obligation to, and shall not, determine the suitability for you of any transaction or any financial instruments described herein. Persons viewing this webpage must determine, on their own behalf or through independent professional advice, the merits, terms, conditions and risks of any such transaction or financial instruments. 

MiFID Product Governance – Manufacturer Target Market (XLS, 82KB)

(Please use alternative browsers if the below link does not open or contact us on the email address detailed above.)

Barclays Distributor Target Market

For the purposes of Barclays’ Product Governance requirements under MiFID II, as a distributor of Financial Instruments which are manufactured by Barclays or by a third party, we have an obligation to identify a target market for the Financial Instruments we distribute. Barclays distributes Financial Instruments to its immediate counterparties on the basis that such immediate counterparties fall within the target markets that Barclays has specified for the relevant Financial Instrument. In addition, when Barclays is acting as a market maker or distributor in wholesale markets it will treat its immediate counterparty as the end client. To the extent you as Barclays’ immediate counterparty are not the end client in the chain of distribution of a particular Financial Instrument, you must define your own target market for the relevant Financial Instrument, taking account of the specific knowledge which you possess of your own client base. Where we formally recognise you as a Distributor of our manufactured products, in order to fulfil our own Product Governance obligations, we may periodically request that you provide us with information relating to onward sales of Financial Instruments bought by you from us and whether such sales were made outside the relevant manufacturer’s specified target market.

May 2026