When most Americans picture healthcare, they generally think of clinical care: doctor visits or ER trips and a health insurance plan that helps pay for those services. For decades, this was ProMedica's model. The Toledo, Ohio, non-profit healthcare network runs hospitals, a physician network and a health insurance plan. The business had been successful for many years, but CEO Randy Oostra and his team were looking for ways to innovate and futureproof.
ProMedica realized that an aging population and advances in technology meant there was going to be an increased need for home healthcare, skilled nursing facilities and assisted living facilities. The company also began thinking about healthcare as a way to care for the entire community and support people’s wellness. Simply put: ProMedica wanted to do something bold and brave. And they wanted Toledo, OH to be at the center of it.