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Barclays is proud to be the Official Banking Partner and the jersey patch sponsor of 2024 WNBA Champion New York Liberty. Our partnership underscores a mutual commitment to leading with vision and adapting with purpose, on and off the court.
Barclays’ investment in the New York Liberty is part of a strong partnership with BSE Global, parent company of the Liberty, the Brooklyn Nets and Barclays Center, and accompanies the bank’s Barclays Center naming rights and Brooklyn Nets team sponsorship. The partnership also stands with Barclays’ commitment to women’s sports, a commitment underpinned by the title sponsorships of the Barclays Women’s Super League and Barclays Women’s Championship, the top two leagues of professional women’s soccer in the UK, which remains the largest investment by a brand into Women’s Sport in the UK.
2024 was a monumental season and during our first year as partners, The Liberty won their first-ever Championship, representatives of both organizations rang the New York Stock Exchange Opening Bell and celebrated together at the ticker-tape parade in the Canyon of Heroes.
Tipping off the 2025 season, Barclays and the New York Liberty are Powering the Bold Standard.
"We are thrilled to welcome Barclays as the Liberty’s Official Banking Partner. This investment is another example of how women’s sports are capturing the hearts and minds of sports fans around the world."
"Our community is the ultimate beneficiary here, and we look forward working alongside Barclays to provide young New Yorkers with the opportunities to develop life skills, a shared sense of community, and self-confidence through basketball."
"New York is our home and the center of the financial world, and our sponsorship of the New York Liberty reiterates our pride in powering the people and communities that are the heartbeat of New York"
"In addition, our sponsorship is an evolution of our footprint that for decades has been supporting female athletes, youth athletes, and disadvantaged youth and we’re incredibly proud and excited of the value it will bring to the city, to our colleagues, and to our clients."
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