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Power constraints have dominated the conversation around AI infrastructure, but the buildout is facing a broader convergence of execution risks. Cooling, water use, permitting, labour shortages and growing local opposition are emerging as critical factors that could affect where and how quickly new data centres are built.
In this episode of Barclays Brief, Ronnie Wexler, Global Head of Equities Distribution, speaks with Will Thompson, Thematic Investing Research Analyst, about the challenges shaping the next phase of AI infrastructure. They explore why cooling is becoming increasingly important, how water use is emerging as a key consideration in data centre operations, and what these pressures could mean for deployment timelines and market expectations.
They also discuss how hyperscalers are taking different approaches to cooling and water use, highlighting the complexity of balancing efficiency, sustainability and local impacts. Together, these pressures point to execution risks that may not yet be fully reflected in markets.
This episode was recorded on Wednesday 8 July at 6pm British Summer Time.
Listeners can hear more on this topic:
Clients can read more on Barclays Live:
- Powering AI: Demystifying Data Center Cooling & Water Use
- Powering AI: New Amazon Data Center Water Disclosure Implies High Electricity Use
This content is for informational purposes only and does not constitute investment advice or a recommendation. Views expressed are those of the speakers and may not reflect those of the firm. Any forward-looking statements are based on current assumptions and subject to risks and uncertainties.
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Ronnie 00:00
Hey everybody, it's Ronnie. It's July 8th, and I'm here in our studio in New York with Will Thompson from our Thematic Investing Group. We've got a very interesting topic for you today. We want to get into a recent report that Will wrote on demystifying data center cooling and water use
Will: 00:16
Thanks for having me, Ronnie.
Ronnie 00:17
Will, when I tend to think about a lot of the complexities around data centers, I naturally go to power constraints, I naturally go to permitting. But this water issue feels like a pretty serious issue. Can you walk us through the needs to cool data centers and the approaches that folks are taking?
Will: 00:33
Yeah, maybe let me just set the stage in the fact that cooling in water use is one aspect of some of the constraints we see around the digital infrastructure buildout. We do think it'll get increasing focus, and that's why we want to address it in this report. Because based on our conversation, there is a lot of confusion around this topic. Keep in mind that a data center is effectively a large warehouse with a bunch of electric boilers. That's a weird concept to think about when we think about digital infrastructure and compute.
But what actually happens is the vast majority of the power that's serving the servers that are in a data center turn heat as a waste byproduct. If you don't remove that heat, you have performance degradation in the compute. You can have downtime on the compute, and you can have a complete failure of the equipment, including melting the chips. Right? These things are made of silicon.
Ronnie 01:10
Thermal meltdowns, is that what they're called?
Will: 01:11
Well, I think that's a nuclear topic. I like the analogy. So why is this? Historically hasn't been a big issue, because, you know, when we think about server power density, it was 10 to 20kW, which wasn't a lot when it comes to about conventional cloud compute. The AI, we've already jumped to over 100kW per server rack. Next generation of GPUs,
we're talking about hundreds of kilowatts. And, you know, I think even beyond that, people are talking about one megawatt per rack that has a ton of power. That's a ton of energy and a ton of heat that needs to be removed from the servers. So, you bring that in and then water use. There's a lot of conflation around water use.
So obviously a lot of investor focus on the transition from air to liquid cooling. Right. That doesn't use water. There’s water used in it, but it's a closed loop system. Once you fill the system, you don't need to replenish the system. That's one part, so right. There's two parts that need to happen to cool data center. Remove heat from the servers - that gets the most attention. The other part that doesn't get a lot of attention, you have to reject the heat into the atmosphere. That's where water is used. So why is water used for that process? It's called evaporative cooling. It's a conventional HVAC technique. You’ve maybe been in a city, and you've seen steam coming off the top of a commercial building during the middle of summer.
What they're doing is they're introducing water to heat, the water turns from a liquid to a vapor. And what you do is you’re rejecting heat much more efficiently with less energy than you would if you didn't use water. That is the cause of water use for data centers. That's what's being scrutinized.
Ronnie 02:33
And how much water? Put it in context.
Will: 02:35
Yeah. So, Google just put out their sustainability report. They disclosed that their water use jumped over 30% in 2025. They disclosed 50 billion liters of water used in that year.
Ronnie 02:46
That sounds like a lot.
Will 02:47
Yeah. I mean, to put it in context, it's about the irrigation needs of 90 golf courses in the southern part of US, but it's concentrated during the summer months. Right. That water use is not used throughout the year. Water is concentrated during the hottest month, and it's overlapped with obviously drought season. So, that's what creates the complications about water use when it comes to data centers.
Ronnie 03:05
Probably drives a lot of the backlash as well.
Will 03:07
Yeah, it's becoming a local issue, among other issues, around higher utility bills and the implications of having a lot of construction jobs just show up in your communities without housing, without the public services. There's a “not my backyard issue” that is also layered into this. But water, the higher utility bills that come with power demand and that local permitting issue is becoming a big issue, when we talk about the execution risk that comes with the digital infrastructure buildout.
Ronnie 03:30
You also illustrated how there's choice here. A lot of the major data center operators are choosing different paths. Can you talk about those paths?
Will 03:37
Yeah, the hyperscalers have been really interesting. The hyperscalers have really diverged around their cooling and water use strategies. On one camp, you have Microsoft and Meta, who said we will stop using evaporative cooling for our future data centers. So, they're trying to reduce their direct water use. On the other camp, you have Google and Amazon said, look, we should use water when it's available and we're in low-risk watershed regions because if we don't use water, we need more power; we need more power, there's higher emissions from that power generation because let’s be honest, these guys aren't using 100% renewables. And thirdly, we talk about thermal power. So, think coal natural gas plants and conventional nukes, that's an indirect water use. What you have is one camp saying, let's stop using water – direct water use.
You have another camp saying, look, we have to think this more holistically in terms of the direct and indirect implications across water and emissions. I don't know what the right answer is, but it's really interesting to see how the hyperscalers can't agree what the right approach is.
Ronnie 04:28
This feels so multi-variable, so complex to me. Let's take it to markets and investing. What do you think this means for investing in markets in the foreseeable future?
Will 04:38
Look, we've been very bullish on compute and power demand when it comes to AI. But I've also been to the view that there's a lot of emerging execution risks.
Ronnie 04:46
I can definitely feel a lot of caution in the way you're describing this.
Will 04:49
So clearly AI has had a big impact in the market in the last couple of years. But what we're seeing and from the convergence of all these execution risks, the complexity of getting these all right and align at the same time to meet the surge in compute demand, makes me more balanced of just understanding what are the risk factors that come its price in the market.
So, we see a convergence of execution risks. One power constrains. In my view, we've already hit the grid Powerwall, which has led to a lot of these data centers being powered behind the meter, which there's question of whether that's sustainable. Two, you got labor shortages, right? We need a lot of skilled labor in terms of mechanics, pipefitters, HVAC specialists and plumbers.
And thirdly, local resistance, which I alluded to earlier. We often heard about “not in my backyard, NIMBYism”. The new acronym I've learned is BANANA, which is “Build Absolutely Nothing Anywhere Near Anybody.” We're starting to hear a lot more about or data center moratoriums at the local level and potentially at the state level. I think the hyperscalers of grossly underestimated how much data centers and power are local issues, and they have to get this right to be able to get the permitting in the right place to actually build these things.
Ronnie 05:49
I can tell you that this is niche right now. It's really not in the market narrative. When do you expect this to hit the market narrative? When do you think we'll see signs of this potential slowdown coming?
Will 05:59
We are seeing signs of the challenges, right? It wasn't too long ago that they had ribbon cutting ceremony for data centers. That is reversed, right? People are asking about the impact of higher utility bills that come with data centers, environmental implications, including water. So, I think you're going to see issues show up in early 2027.
Ronnie 06:15
This is all very fascinating. What do you think it means for us in our quest in the AI race as a country?
Will 06:22
Yeah. Look, there's clearly national interest of AI, right? Where there's an AI arms race against China, that really resonates in three places in the United States. You've got Silicon Valley, Washington DC, and Wall Street. Real Americans want to pay their bills, right? They don't want disruption to their way of living in their communities.
Data centers are shaking that up, right? I don't blame data centers for higher utility bills. I think it's two decades of under-investment in grid infrastructure. It's not helping. So, I think there's going to be a national debate of the benefit of AI and obviously how we're going to compete with particularly autocratic versus democratic AI in the arms race of China.
These assets are of national interest, but we need to get the local support to do it. We need to make sure it's not impacting people in terms of their utility bills, their affordability, and that we're doing this from an environmental standpoint the correct way, so that it does get the local support.
Ronnie 07:08
This was so fascinating. I really appreciate you spending time in the studio with us. It's clear to me that we're pretty far away from an equilibrium here on this topic. So, let's keep watching together and we're probably going to have to bring you back soon. Keep the listeners informed. Thank you. Will.
Will 07:22
Thanks for the time, Ronnie. Thank you.
Ronnie 07:24
In summary, this conversation with Will was a serious reminder to me that even with the power of AI that feels undeniable, there is still a lot of complexity in the phase shift and the build out needed to support it. In addition to the power constraints and regulatory constraints, we're learning more about the cooling constraints and a lot of the backlash from local communities. All of these dynamics will matter tremendously for markets, so let's all keep our eyes on them.
Thanks for joining us and please remember to hit subscribe wherever you listen to your podcasts to be notified of future episodes.
About the experts
Will Thompson
Director, Thematic Investing Research
Ronnie Wexler
Global Head of Equities Distribution
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