160 different investors launched campaigns in 2024, including 45 first-timers, both record numbers.
First-timers outpaced major activists for the first time: the former were responsible for 18% of campaigns, while the latter were responsible for 17% of campaigns, an all-time low proportion.
The activist universe has expanded as the tactic has gained broader acceptability with institutional investors around the world, especially as norms around corporate governance and shareholder engagement have changed.
Mega-cap companies, with over $25 billion market capitalisation, were of particular interest to major activists, comprising 30% of their targets, up from 23% five years ago. Small- and medium-cap companies comprised 64% of campaigns, in line with historical averages.