Shifts in consumer behaviour

Over 90% of EV drivers prefer charging at home, with almost half considering low-cost at-home charging to be the most important economic factor in EV adoption.

In the easy scenario, consumer behaviour would lead to significant demand peaks as people come home from work and plug their car into the grid at the same time. In the cheap scenario, dynamic price shifting could reposition these peaks and reduce strain on infrastructure. However, with a wider penetration of public charging points and the introduction of bi-directional charging that allows EVs to return energy to the grid, a max green scenario would see both reduced strain and fewer restrictions on access to charging points.